Here’s How We Helped A Client Increase Their Sales By 800% WITHOUT Spending Any Extra
Money On Advertising…


Unhappy With The Amount of Sales
You’re Getting From Your Ads?

Are you stuck on knowing what to do to get more sales from your advertising? Do you find it frustrating to generate the amount of sales you know your business can achieve?

You’re Not Alone!

The truth is, running ads and making a profit from them, is one of the hardest things to do in business.

You’ve probably heard a million different opinions on what you can do which makes things even more confusing so you end up making a bunch of mistakes that costs you.

But you know what, it’s ok…

Heck, we’ve made more mistakes than we like to admit to and we have clients come to us all the time with the same issue.

So it’s no big deal…

It Can Be Fixed and We’ll Show You Exactly How We Did It For A Client In This Case Study

But before we dive into it all, let us quickly introduce ourselves.

Our names are Gary Michaels and James Michaels and as you can tell from our surnames we’re brothers.

For the past 10 years we’ve been successfully building, growing and selling our own businesses across multiple industries and now help other business owners do the same through our company Strategic Shape.

And just so you can put a face to our names, here’s a recent picture of us when we were invited down by Facebook to see their new London office.


Ok, so now let us walk you through this case study.


Below is a picture of the original ad which our client ran and they used it across a range of local newspapers in their area.

For privacy reasons we’ve blurred out their details but as you can see, it’s just a pretty standard looking ad.


Now, each time they ran it…

It Generated Them On
Average £1,500.00 in Profit

Then when they become a client of ours they wanted to try and improve on it.

So we helped them create a new ad and this is what it looked like…


As you can see it doesn’t really look like an ad and we’ll go into detail about why we done it like that, in just a second.

But first, we’ll run you through the numbers of how the ad performed so you can see what happened.

So as we mentioned their profit on their original ad was £1,500 but when they ran this new ad…

Their Profit Shot To £12,000.00

That’s a £10,500 increase in actual profit…

…which is an 800% increase over their original ad.

All WITHOUT having to spend any extra money on advertising so the £10,500.00 was pure profit.

So as you can imagine they were pretty happy with the results.

Now, the main reason behind them getting such a huge jump wasn’t solely down to changing the layout.

It was because…

They Followed Our 4-Step Formula Called
The C.E.M.A Formula

The C.E.M.A acronym stands for Captivate, Educate, Motivate, Animate and it’s not just a formula used for newspaper advertising either.

It can be used whether you want to run a direct mail campaign.

A television ad or radio ad.

It can be used for all online style ads, like Google PPC, Facebook, website banners and basically any type of ad you can think of.

We’ve even used this formula to write a single email shot which brought in £63,000 in sales.

And it’s all because of ONE THING….Advertising works regardless of what media it is.

But only when you do it RIGHT!

And the reason we say this, is if you’re running ads right now and they’re not getting you the kind of results you want…

It Has Nothing To Do With Your
Actual Advertising Itself

It has nothing to do with how fancy it is OR how professionally you’ve made it.

Because at the end of the day, it generally doesn’t matter if you use online or offline advertising

…or even what you say in your advertising.

It’s All Down To ‘How You Say It’

And that’s what the C.E.M.A Formula does so well and why our client was able to see the results they did.

Which is why today, whenever they want to run an ad they simply refer to the formula and practically know in advance what kind of result they will get from it.

So now, we want to share this formula with other business owners.

Which is why we’ve created…

The Customer Winning Blueprint Book
For A Limited Time You Can Get A Copy For FREE

Book-3D-newIt completely maps out the entire C.E.M.A formula step-by-step.

We’ve included loads of examples, walk you through how to best structure your ad, as well as provide you with all the raw information you need to be able to create ANY ad you want using this formula.

Here’s just a fraction of what is inside:

 The biggest change you can make to boost sales from your ads, get this right and no one will be able to come close to competing with you. (Starts on page 131).

 The two subtle words PROVEN to grab prospects attention and persuade them to respond, use them correctly in your ad and they’ll work like crazy. (Page 69).

 How to eliminate all sales resistance and skepticism. Just include this one element in your marketing message and your customers or clients will be happy to buy as much as you want them to – no matter the price. (Begins on page 141).

 The one psychological element EVERY prospect is crying out for but no body ever puts in their ad. Provide this element in all your marketing and you could increase your sales by 56%. (Page 143)

 22 proven ways to get prospects eager to buy from YOU, rather than your competition. (See page 119).

 The two things you can do to IMMEDIATELY increase sales and profits in print advertising and it practically costs you next to nothing to do. (Page 185).

 2 cardinal mistakes that practically every business makes in their advertising, avoid them and you’ll INSTANTLY gain a competitive advantage over your competition. (Page 73).

 The three biggest areas to look at when advertising for best results.  Have these working properly and you’re off to the races. (See page 179).

It’s About A Lot More Than Just
The C.E.M.A Formula

It also shows you…

 The quickest way to beat your competition (hint: it has nothing to do with lowering your price).

 The scientific key to optimising the performance of your marketing campaigns. Adopt this every time you advertise and you’ll be able to grow your business two, three, four or five times faster. (Page 176).

 How to INSTANTLY get in front of your perfect prospects that are waiting to give you their money… WITHOUT having to spend any more on your advertising. (Starts on page 17).

 The BIG MISTAKE many businesses make when trying out new products or services… Make this mistake and you’re basically pouring money down the drain. (You’ll see what this is and what to do instead on page 178).

 Struggle to get more sales? Discover the single biggest factor in increasing your profit …even if your sales stay the same. (Revealed on page 182).

 The most PREDICTABLE way to multiply your sales, profits and growth virtually RISK FREE. We guarantee your competitors aren’t doing this. (Starting on page 190).

Plus much, much more.

We Can’t Take All The Credit For The
Strategies In This Book

We both have been studying marketing for a combined total of over 20 years and have studied EVERYBODY who we knew was successful at business, read everything on the subject of marketing and then added our own personal experience to develop the C.E.M.A formula and all the strategies in the book.

It is truly, the best of the best there is, and the strategies are simple and fast to learn so you can implement them immediately.

But personally, we wouldn’t ever of attempted trying any of these strategies without first having learnt all the different ways to do it over the years and we do truly mean that…

Don’t Attempt To Run Another Ad Until
You’ve Read This Book

Have you ever heard the expression: “Pioneers get scalped but settlers prosper?”

The same applies here! We’ve already done all the hard work, made all the mistakes and figured out what works (and what doesn’t). And believe us, we made some mistakes “got scalped” a few times along the way.

That’s why we’re so careful to document WHAT WORKS into simple, easy-to-follow plans so we can duplicate these results across all our clients businesses.

Can you imagine how much faster and easier it is when you follow a proven formula and strategies which work instead of having to try and figure it all out yourself.

It allows you to…

 Save time (and money) because you’re implementing strategies that work first time round so you only ever have to implement them ONCE.

 Go from attracting a few dozen people to hundreds or potentially even THOUSANDS of people, and…

 Convert the majority of those people, into buying customers and them buying customers into REPEAT buying customers.

Here Is Real Proof

This book has been a real eye opener towards growing my business. It’s full of priceless nuggets of ideas and information that you can’t afford to be without. Absolutely brilliant.
Julie S.

I have learnt more from this book than I ever had by paying other consultants thousands.  Thank you for producing a real easy to read, paint-by-numbers blueprint to boosting a business.
Harry A.

A three fold growth this year in profits.  Anyone, regardless of their size or operation can really make huge leaps in growth from the strategies in this book.  Worth the £19.97 price tag all day long.
Richard M.

I can guarantee that within reading the first chapter you’ll brain will flowing of ideas you can do and you’ll be fired up to immediately start implementing the strategies in your business. Great book.
Brian L.

Gary and James don’t just give you the methods, strategies and concepts they use – but more importantly for me they gave examples.  For the first time in business I am seeing real progress. Thanks so much.
Nicola B.

In the past, these strategies were only ever shared with our private clients, but now we’re making them available to the public for the first time. (You’ll see why in just a bit.) So now you don’t have to try and ‘figure’ it all out yourself!

Why Is This Book Free?

The book retails for £19.97 plus P&P but we’re giving you a copy for free and asking you help us out with the P&P (which is only £3.95) for one reason.

We believe if you like the book and get value from it, you’re more than likely want some of our other stuff we have to offer and maybe you might even become a private client of ours sometime in the future.

So we’re happy to do the complete opposite everyone else does and put our money where our mouth is and give you a copy for free to prove to you the strategies we use flat out WORK.

And if you think about it, the cost of P&P is less than one of those fancy coffees you get at Starbucks.

Now, even though you are only paying for the P&P – you’re still protected by…

Our Completely Risk Free
Money Back Guarantee


We really believe you’re going to like the book but just in case you’re not 100% sure yet, we’d like to make your purchase completely risk free.

And what we mean by this is…

If you don’t like the book, for whatever reason, it doesn’t matter.

Simply drop us an email to let us know and we’ll give you back the price you paid for the postage and packaging

…AND you can keep the book as well.

How’s that for fair?

There’s no catch, there’s no hidden subscription you get automatically signed up to or anything like that.

Just pay the price of postage and packaging and that’s it.

It’ll be sent first class and sent directly to you from Amazon themselves in one of their brown packaged boxes.


We’re Only Offering 500 Copies
For Free

Time Is Very Much “Of the Essence”… We can’t stress the time-sensitiveness of this offer enough.

We are expecting the 500 copies to go quickly (at which point the book will go back to it original price of £19.97 + P&P), so if you don’t want to miss out on this…

Click the ‘Add to Basket’ button below, to get a copy for just the price of P&P (which is £3.95) and we’ll get Amazon to send one straight out to you.

blue-arrowsCopies Left: 500 450 360 290

Add-to-BasketAdd To Basket – Just £3.95

Frequently Asked Questions

Still sitting on the fence? No problem, here are answers to some of the most commonly asked questions

QWhat’s in the book?

The book is made up of 5 chapters (210 pages).

Each chapter is packed with proven marketing strategies to help you get more customers or clients into your business.

We cover things like:

5 psychological stages your prospects go through when buying. Understand these and you’ll have them heading towards your door in their DROVES (On Page 24).

– The two subtle words PROVEN to grab prospects attention and persuade them to respond, use them correctly and you’ll see a great increase in response. (Page 69).

22 proven ways to get prospects eager to buy from YOU, rather than your competition. (See page 119)

– The two things you can do to IMMEDIATELY increase sales and profits in print advertising and it practically costs you next to nothing to do. (Page 185).

Everything has been put together to be straight to point, no waffle and just strategies which are working right now.

QWhy is the book free?

If you’re thinking “What’s the catch?” then here are three reasons to put your mind at ease.

1. Making the book free and only asking for the £3.95 P&P makes it affordable for everyone…from start ups to multi-million pound a year business owners. 🙂

2. It’s a way for us to only share our best stuff with serious business owners. Our thinking is if a business owner is not willing to spend a few pounds to learn strategies that could ultimately change their business then they’re not really serious about growing their business in the first place. So making an offer like this gets rid of 99% of the time wasters.

3. We also believe that once you read the book, you’ll want more and maybe…just maybe…you’ll come back, buy more and possibly even become a private client of ours where we can really help you grow your business.

But that’s it…

No fine print…No hidden charges…no subscription. Just the information you need and the results you want.

QIs there a guarantee?

Yep…it comes with our no questions asked money back guarantee.

So in other words, if you aren’t happy for any reason, just drop us an email and we’ll give you your money back on the postage and packaging and you can keep the book as well.

We obviously don’t think it will come to that, but if you’re even the least bit concerned if the strategies we show you will work for you, this hopefully puts your mind at ease. So you either get the results you want or you get your money back. It’s as simple as that.

QHow long will it take for me to get the book?

Your book is sent out the same day (unless it’s in the middle of the night).

It’ll be sent first class and be coming directly from Amazon themselves so if you’ve got a good postman you should have it in a few days but if you’re further a field then it’ll be a little bit longer.

Hurry… Get Your Free Book While
Stocks Last!

Get your copy today and get:

Step-by-step instructions on how to create advertising
campaigns that SELL without spending more on advertising

Easy to follow strategies you can implement in your
business immediately that can increase your sales anywhere
20, 50 or even 100 percent.

All protected by our no-questions asked money back
guarantee promise

…and all for the price of P&P which is £3.95. Save £19.97 on
the RRP by clicking the ‘Add to Basket’ button today.


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