The Cheapest Strategy To Get More Customers or Clients
Whenever we come to think about getting more customers, the first thing that comes to our minds is to run an ad in a magazine or newspaper, send out some flyers, create some online ads and so on.
Now, this does work without a shadow of a doubt and it’s something that I urge you to always be doing.
But Here’s The Kicker…
Believe it or not, this is the least profitable way to get new customers.
Think about it.
It’s the least profitable sale you can make because youʼre spending a bunch of money up front on advertising.
And in most cases you put on a half price sale, special discount or something along them lines which leaves you with even less profit than normal, just as a way to ‘bribe’ people to come and buy from you.
It’s also the hardest sale you can ever make because you’ve got to work your backside off to win the buyerʼs trust (which I’ll talk more about in a second).
Now, let’s say you have on average 1,000 new customers coming into your business and spending money with you each month.
Why can’t you use THEM as a way to help get you more customers?
Can you see where I’m heading with this?
The One Strategy That Works Like
Clockwork In ANY Business
From extensive research done by many marketers and testing we’ve seen and done ourselves, this strategy has BY FAR been the CHEAPEST and most powerful means to get new customers WITHOUT any kind of resistance whatsoever.
It really is one of the easiest and simplest ways to get new customers, yet many businesses forget or underestimate the real power of it.
And as I’m sure you’ve guessed by now.
The strategy I’m talking about is the Referral System or, as some people like to call it, word-of-mouth advertising.
However the things is, there is a way to get most people to referrer you but most businesses don’t do it and I’ll explain more about that in just a second.
So Why Do Referrals Work So Well?
It’s one question I’ve asked myself many times and I think I’ve come up with an answer.
When a new customer comes to you, there are 3 key things running through their minds – consciously and subconsciously – which are….
- Do I know of them?
- Do I like them?
- Do I trust them?
Just think back when you last bought something and ask yourself these 3 questions and I’m not a betting man but I’m pretty sure the answer would be ‘Yes’ to each one.
And the beauty with someone referring you is these 3 questions are automatically answered because the existing customer does this for you.
Now, with that said, you’re probably wanting to know what is…
The Best Way To Get Customers To Refer You?
Well, the simple answer is you just ask.
Sounds like a breakthrough idea I know and I’m sure you’ve never heard about it before. Ha Ha.
But seriously, people generally like recommending things to their friends and family as it makes them feel good – it’s human nature.
Think about the last time you watched a good film, you no doubt told your friends, family members or co-workers about it and recommended them to watch it.
Same thing applies with your product or service. If your product or service is good, they’ll be happy to recommend people.
However, people nowadays are busier than ever with everyday life to always remember to recommend, so you need to give them a gentle nudge to get them to do it.
A great example of a company applying this method effectively is a company called Uber.
If you’ve not heard of them, they are a cab service company, built up of loads of independent drivers and they’ve grown their ENTIRE business on referrals.
There website is www.uber.com if you want to find out more about them.
Now, the way Ubers referral system works is whenever you recommend someone, Uber will give you £10 credit to go towards your next journey as well as they will give the new referred customer £10 credit as well.
This subtle thing of making it beneficial for BOTH parties…
Makes A HUGE Difference To Getting Referrals
Reason being, no one likes the feeling that they’ve only been referred because the other person is benefitting.
Which is why with this strategy where both sides benefit, what happens is the person that got recommended actually ‘thanks’ the person who recommended them, making that person feel good, whilst still benefitting from doing it as well.
It’s a Win, Win, which is why this is such a clever way to do it.
So if you currently have a referral system set up (which I recommend everyone should have) or if you’re in the middle of setting one up, make sure both parties benefit.
It’ll give you a massive increase in your referral rate.
I hope you enjoyed this article, please let me know your thoughts and any experience you’ve had with referrals in the comments below.