How To Increase Your Sales By 15.2% And
Leave Your Competition In The Dust
Yesterday afternoon I was perusing Business Matters website and came across a very interesting article about SMEs in the UK.
The article talked about a survey carried out which asked SMEs about the disparity between the planned marketing activity they have in place and the reality of actually completing it.
The Results Completely Shocked Me!
It showed that just 39% of businesses complete their marketing plan but to put it more worryingly a whopping 61% of businesses DON’T.
Then to top it off, the SMEs said they believe they could raise sales by 15.2% if they maximised the impact of their marketing effects.
So they even knew if they completed their marketing plan they would get more sales!
Which begs the question, why the hell aren’t they? Do they not like sales?
Now, you may be one of the 39% who complete their marketing plan and if that is the case, let me take this second to say ‘Well Done and keep up the good work’.
But with that said, you maybe in the 61%, which at first glimpse, looks a bad thing but this depends.
Are You A Glass Half Full Or
Glass Half Empty Kind Of Person?
Entrepreneurs and business owners are notoriously ‘glass half full’ kind of people (which I love) so as you’re reading this I’m guessing you are too.
Now, the reason I think you can look at this as a good thing is because you potentially can grow your business by 15.2% simply by completing your marketing plan you have in place.
Plus with the fact the majority of businesses are NOT completing their marketing plan, it’s probably a safe bet to assume your competitors aren’t too.
So if you up your game and get things done, your competition aren’t going to know what hit them :-).
So Now It’s Your Turn To Up Your Game
Many businesses I talk to, always say ‘I don’t have the time’ …and being an SME I know we’re all juggling umpteen amount of things at once, so I get that.
But when the potential of increasing your sales by 15.2% is sitting in front of you, I think it gives a relatively needed kick up the backside to make things happen.
Now with that said, going all guns blazing is not going to do you any good.
Which is why, I’ve put together a marketing questionnaire.
What this will allow you to do is analyse how your marketing is performing and see what areas you should look at to improve before you do anything else.
Think about it…
There’s No Point Rolling Out A Plan Which
Is Flawed From The Get Go
You wouldn’t go into a gun fight with a broken gun, so don’t go into marketing with a broken plan.
Hope you enjoyed this weeks blog post, let me know what you thought in the comments below and if you have any questions, feel free to ask.
Have a great week and make the second half of this year your best yet.